Back in 2018, our founder Miria Flavell created Hine after noticing a clear gap in the activewear market: size inclusivity simply didn’t exist.

Women were being left out and she refused to accept that. What started as a small idea grew into a nationwide movement of women finally feeling seen, supported, and celebrated in activewear that actually fit their bodies.

Being one of the first activewear brands in the world to carry 15 sizes ranging from XXS-10XL.

Hine Collection - a beacon of empowerment, a celebration of diversity, and a catalyst for change.‘HINE’ a word resonating with the power and essence of womanhood in Te Reo Māori, our indigenous language embodies the very soul of our brand. It was important to us to embrace a name that reflects our heritage and the values we hold dear.Hine transcends the boundaries of fashion. It is a movement, a rallying cry for authenticity, representation, and empowerment. By normalising all body types and ethnicities, we seek to redefine beauty standards, instilling confidence and self-assurance in every woman who adorns our apparel.Join us in this exhilarating journey of self-discovery and empowerment. Together, let us rewrite the narrative of inclusivity, resilience, and strength. For in the heart of Hine, every product tells a story of courage, every customer a testament to the power of unity.Welcome to the Hine Movement. Where every woman finds her voice, her strength, her tribe. Together, we rise.