"I was tired of going on social media pages and websites and seeing the same type of body images across them and I started noticing that they would only have 3 or 4 sizes (the biggest being a size 12!). Those sizes didn't represent ALL women. They only represented a small minority and i wanted all women to be represented. I wanted to create a womens activewear brand that catered to ALL women, and celebrated ALL women. This was my motivation to create Hine Collection"
Founder & Owner Miria Flavell
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Our mission is to make all women feel confident in their own skin! When you look good, you feel good! We aspire to empower all women to bring out their inner confidence! xx