Back in 2018, our founder Miria Flavell created Hine after noticing a clear gap in the activewear market: size inclusivity simply didn’t exist.

Women were being left out and she refused to accept that. What started as a small idea grew into a nationwide movement of women finally feeling seen, supported, and celebrated in activewear that actually fit their bodies.

Being one of the first activewear brands in the world to carry 15 sizes ranging from XXS-10XL.

HINE was built for women, by women.

Our name is grounded in te reo Māori and connects us to our whakapapa, our home here in Aotearoa and the values that have shaped who we are. Choosing the name HINE was deeply personal. It represents the women we come from, the women beside us and the women coming after us.

We believe every woman deserves to feel seen, represented and confident in what she wears. That means creating activewear with real women and real bodies in mind, ranging from XXS to 10XL. No woman is left behind.

HINE is about more than fitting into a size. It is about creating clothing that fits into your life: through every curve, every season and every version of you.

We are here to challenge what representation in activewear looks like, not by asking women to change, but by designing better for the women already here.

This is your space. Come exactly as you are.

Welcome to HINE.