BEHIND THE MOVEMENT
MIRIA FLAVELL
Our goal is to ensure women from all different walks of life have a brand they can trust to make them feel beautiful and comfortable in their own skin. A brand that is built from being size inclusive so everyone can reach their truest potential without the road block of not having activewear accessible to them in their size.
go global & CATER TO MORE WOMEN
2023
This year is our biggest yet, as we take the reigns to grow globally and sustainably.
We started the year by bringing our distribution back in house so we can reconnect with our customers and deliver the ultimate HINE experience. We have ventured abroad to discover more sustainable options for our upcoming collections.
This year we proudly introduced another 2 sizes to our collections: XXS & 8XL.
2022
Our very first pop up store in Newmarket had us connecting with a diverse range of women who shared the passion for HINE and the movement we are pushing.
Activewear for everybody.
2023
LVL UP Supplements were launchedFormulated here in Aotearoa, designed to deliver quality nutritional support so you don’t miss out on what your body needs to feel and function at its best.
New look & flavours coming soon
2021
Tane Collection launched.
Every year we bring out a collection for our Tane. Designed to empower our men and our HINE collection.
This years drop is coming and its better than ever.
WHERE IT ALL STARTED
Hine Collection was born out of frustration as a size 16 at the time, when I first started my own health and fitness journey after a health scare, I struggled to find activewear clothing that I could fit. I thought to myself, if I’m having this struggle, just imagine the many other women here in New Zealand and across the world who have this same issue. I couldn’t understand why activewear clothing brands stopped at size 12, when statistics showed that the average size women is a size 14/16.
Something needed to change. Because this was in fact a GLOBAL issue! I was motivated to start a clothing brand to make a difference, to inspire change. I knew there was an opportunity to empower women through clothing, by normalising all body shapes and sizes, and also ethnicities. I genuinely believed that if I could create a size-inclusive brand that normalised this not just in clothing but across our marketing, women would feel represented and seen, which would bring so much more confidence to themselves.
HINE is more than just a clothing brand, It is a movement that was built to inspire change!
Thank you for being apart of our journey.
Miria x