"Kia ora! I'm Miria Flavell, the proud founder of Hine Collection. Hine, meaning 'woman' in Māori, embodies the essence of our brand - celebrating women, girls, and the power of femininity. With Te Reo Māori as my first language, choosing a name that reflects my identity and the values of my brand was essential.

Hine Collection is a purpose built brand that was born out of frustration. As a size 16, I was just starting my health and fitness journey after a health scare, I encountered a frustrating reality: the lack of activewear options for women like me. It struck me that if I faced this challenge, countless others in New Zealand and around the world did too. Realising that this was a global issue ignited a fire within me and made me determined to build a brand that created change.