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We have a beautiful strong team of wāhine that make up the Hine HQ team & make sure our brand keeps going day to day. This week we are chatting to our girl DJ.
Who are you and what do you do at Hine HQ?
Kia ora, ko DJ tōku ingoa. I am the media and communications Queen here at HINE. I am the face behind the Instagram and Facebook DM’s. The Social Media posts. The photo shoots and video shoots. I also work directly with our beautiful talent, models, ambassadors, affiliates etc. My unofficial role, is the HINE sample “try-on” girl. Every sample that roles into our office, I have to try on and test out (burpees and squats included).
What’s your favourite thing about working and been part of the Hine team and community?
OUR TEAM! We are more like a whanau than work colleagues. We literally call ourselves “The Sisterhood”. I love that our team is so tight, we all genuinely love HINE and want the best for the brand, Miria and our customers. One of my fave parts of my day is viewing and sharing stories we’ve been tagged in by our beautiful HINE Community. You guys make my heart warm.
What does your typical day look like at Hine?
We start the day with hugs and catch ups. I’ll get cracking in the DM’s, I literally have close to 100 every morning and they continue to come in throughout the day, so it’s important to stay on top of these. I’ll check and respond to emails. Go over my to-do’s for the week. Coffee run. Meetings. More coffee. Lunchtime training at The Movement Gym with the team. Tick off more to do’s. Plan for the days ahead. Head out the door saying “I’m gonna miss you all” haha
If you could give your younger self some advice what would it be?
Don’t try to please everyone, you will never be able to make them ALL happy. Love yourself. Unapologetically, be your own cheerleader. Take every good opportunity that comes your way, even if it scares you to begin with!
What’s your go to Hine outfit?
Casual: Full length Luxe Leggings, white kicks, white Luxe bra, an oversized vintage tee (tucked in), paired with a leather jacket.
Training: Can’t beat the 2.0 full length, black or sea green leggings paired with the Luxe black or sea green bra. I’m a matchy, matchy, type gal!
What are you most excited about with the future of Hine?
I am excited for everything we have in the pipelines. Ideas for future collections. Sitting in the room talking about future collections gets me so excited. We literally take note of everything our customers want and when we find trends, we work to make them become a reality. We hear you boo!
We are so proud of everyone who makes up our Hine community and have some amazing ambassadors who support our brand and what we do. This week we chatted to Abby also known as @lifeof_abbycros on instagram.